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THE OKC THUNDER
CLASS: AD CAPSTONE
THE OKLAHOMA CITY THUNDER LETS TEAM SURGE TAKE THE COURT AND DEVELOP A THRILLING CAMPAIGN.
THE THUNDER TASKED TEAM SURGE TO AID THEIR GOAL IN REACHING A YOUNGER AND TRENDIER TARGET AUDIENCE, THE ENTERTAINMENT ENTHUSIASTS.
AFTER 16 LONG WEEKS, ALONGSIDE 4 OTHER TEAMS, WE PRESENTED OUR STRATEGY AND CAMPAIGN BOOK TO THE DIRECTOR OF BRAND INFLUENCE/IDENTITY AND THE MANAGER OF FAN DEVELOPMENT. WE ULTIMATELY WERE SELECTED AS THE WINNING TEAM AND OUR STRATEGY WAS IMPLEMENTED FOR THE NEXT SEASON.
OU AD CAMPAIGNS CAPSTONE WINNERS
TRADITIONAL MEDIA
00:00 / 00:15
HINGE PARTNERSHIP
THE THRILL OF DATING MEETS THE THRILL OF THE THUNDER!
IF TWO USERS RESIDE IN THE OKC AREA, LOVE BASKETBALL, AND HAVE BEGUN CHATTING, THEY COULD HAVE AN OPPORTUNITY TO HAVE AN ALL-EXPENSED DATE TO A THUNDER GAME.
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PRAIRIE PARTNERSHIP
SAY HELLO TO THE THUNDER THRILLER BLUEBERRY BASIL SOUR WITH ITS OWN UNIQUE PINT GLASS, THE PRODUCT OF THE PARTNERSHIP BETWEEN PRAIRIE BREWERY AND THE THUNDER
APP DEVELOPMENT
THUNDER FAMILY REWARDS WILL ENABLE FANS TO EARN DISCOUNTS, SUPPORT LOCAL BUSINESSES, AND MAKE A NIGHT OUT OF SEEING THE THUNDER.
LINK TO TESTABLE APP BELOW
MURALS
SCULPTURE
MY TEAM <3
CW: TOBY HIGHFILL
CD: KELSIE WILSON
ST/UX: GRIFFIN STOCKSTILL
MP: GRETA RUSSELL
ST/RES: MADDIE BASE
LINKS:
PRESENTATION
FINAL BOOK
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